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Social Media Image Sizes 2021

Published date: 14th May 2021 | Author: Charlotte Purnell


Whether you’re posting on Facebook, Instagram, or even twitter, the size of the graphic you are posting will differ for each platform. It doesn’t matter if it’s a venue image, a meme, or even a video; all content needs to be different sizes for the different platforms. So, to be sure you get it right first time I have put together this helpful guide including top tips on how to save you time which means saving you money! 

DOWNLOAD OUR FREE SOCIAL MEDIA IMAGE SIZE GUIDE

Let’s Talk Instagram

Wedding Hour Instagram

Instagram is the most popular platform to share photos. It really is a great place to showcase your wedding venue and everything you have to offer. You can use tools like Planoly to plan your grid, ensure images are the correct size and the feed looks aesthetically pleasing before you post them live.  

You can read more about how to make the most out of your Instagram in our guide to making the most of your Instagram for 2021.  

Instagram Profile picture
  • 110px by 110px  
  • Square image – maintain an aspect of 1:1  
Photo – Grid Post
  • 1080 px by 1080px but Instagram scale these down to 612px by 612 px and they appear in your feed at 510px by 510px 
  • Ensure to upload a square or rectangle photo making sure you maintain a aspect ratio between 1:1 And 1:91:1 
  • Looking to post a portrait photo? They recommend dimensions of 1080px by 1350px 
Instagram Stories
  • Recommend = 1080px by 1920px 
  • Min = 600px by 1067px 
  • Aspect ratio is 9:16 
Charlotte’s Top Tip

If you would like your images to look the best they possible can on Instagram be sure to upload an image that is 1080 pixels wide! 

All About Facebook Images Sizes

With over 1.18 million monthly users, Facebook really is the world’s largest social network so ensuring your posts are the correct size is really important! 

Profile Picture
  • 170px by 170px this will display as 128px by 128px on smartphones. 
Cover Photos
  • 851px by 315px (recommended) 
  • Cover Photos Display Size Desktop: 820px by 312px 
  • Cover Photos Display Size Smart Phone: 640px by 360px 
  • Min size: 400px by 150px 
Post and Timeline Photos

Facebook automatically resizes these for you to be 500px wide and to fit the 1:91:1 aspect ratio but to avoid pixilation, use these recommended sizes below: 

  • Recommended size 1200px by 630px 
  • Min Size 600px by 315px 
Facebook Stories 
  • 1080 px by 1920px 
Charlotte’s Top Tip 

When choosing your photo just bear in mind that there is a difference between how things will display on your personal timeline and how things will display in a user’s newsfeed! 

Recommended Sizes For LinkedIn

Wedding Hour Social Media Post Sizes

Using LinkedIn for business be sure to share images, this has been shown to increase comments and sharing but of course, you need to ensure that these images are the correct size so people can see them clearly! 

Personal LinkedIn Page 

Profile Picture 

  • 400px by 400px  

Profile Cover photos 

  • 1584px by 396px 

Blog Post Link images  

  • 1200px by 627px 

Sharing a Link in an Update  

  • 1200px by 627px 
Company LinkedIn Page 

Company Logo 

  • 300px by 300px 

Page Cover 

  • 1128 by 191px 

Life tab main image size 

  • 502px by 282px 

Life tab company photos 

  • 900px by 600px 

Square logo 

  • At least 60px by 60px 

We Can’t Forget About Twitter!

Tweets that include images get more click through, more likes and more retweets than a tweet with no image. In fact, if you include an image on your tweet it’s 3x more likely to get engagement on that tweet. So, ensuring you are using the correct image size is really important! 

Profile Picture
  • 400px by 400px 
  • Min size 200px by 200px 
Header Photo
  • 1500px by 500px 
In-stream Photos
  • 1600px by 1900px  
  • Min size 600px by 335px 
Card Image
  • 120px by 120px 
Fleets  
  • 1080px by 1920px 
Charlotte’s Top Tip 

I recommend following #weddinghour on twitter where you will find us sharing valuable information related to wedding venue sales, marketing and so much more!  

Ensuring that all your content is the correct size is really important. You want your audience to be able to see all the content you share clearly and you want it to be high quality and not pixilated.  

Time is money and right now time maybe limited but they’re free tools out there to help you ensure that you are creating content the correct size. I would recommend using canva which also gives you free templates that you can drag and drop your logo and content into, looking professional, great to the eye and delivering the content you want in the correct format and size! 

CP

Written by

Charlotte Purnell

Charlotte is our Sales and Marketing Manager. Charlotte is currently working towards her CIM Level 6 in Digital Professional Marketing and is a keen learner when it comes to all things digital! She qualified as a web developer and has spent the last 5 years working in Marketing. In her spare time she enjoys time with her family and her…

Learn more about Charlotte Purnell

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