5 Easy Ways To Reach Your Target Audience In 2021
Published date: 16th August 2021 | Author: Charlotte Purnell
Every wedding business is different. Especially when it comes to goals that need to be met. But there is one thing that they should all have in common: the need to reach out to their desired target audience as much as possible.
In fact, it could be argued that this goal should be at the top of every wedding business’ priority list!
However, finding an effective method to do so can be challenging. It goes without saying that no wedding business can be successful without the help of their target audience.
But don’t be put off by that! With good knowledge and a clear plan, any business owner can reach their target audience with great success. And we’re here to help you do that.
Here is our ultimate guide to reaching your desired target audience!
What Is A Target Audience?
Your target audience are a specific group of people who are best suited to your wedding business, and who you aspire to target.
These target audiences are determined by certain demographics (e.g. age, gender, occupation etc.) and the content these people like to consume. With this information, you can then identify your desired target audience, and the best way to reach them!
Charlotte’s Top Tip
Put yourself in your target audience’s shoes. Sometimes the best way to do research is to become the person you want to attract!
Who Is Your Target Audience?
Before you can even think about attracting your target audience (aka wedding couples), you have to determine who these people may be. And the easiest way to do this is to create a Buyer Persona (this is the fun part), for better understanding and knowledge of your couples’ wants and needs!
A Buyer Persona is a fictional character (be as creative as you want), made to represent your target audience as a whole, based on specific attributes and characteristics, found through market research.
With the information provided, you can begin to put together the best method of reaching your target audience, by using a more detailed approach. This allows you to be more specific when it comes to marketing, it can also work out to be a lot cheaper too!
Charlotte’s Top Tip
Plan on a piece of paper exactly who you are trying to reach and include where you will find them, for example, hanging out on insta!
5 Ways To Reach Your Target Audience
- Relevant Content Creation
Now you know your target audience, you can create compelling content to draw them in. Remember, the more relevant it is, the easier it’ll find the audience that you wish to attract!
- Social Media Engagement
Any Wedding Business will know how important social media is generate leads and enquiries.So use your social media platforms to your advantage and reach out to your audience by utilising trending/popular hashtags within your industry. Hashtags such as #weddinginspiration or #weddingideas are always great for the wedding industry. Always do your hashtag research and keep up to date!
- Incentive Marketing
Offering your potential couples incentives and special offers is always a great way to build rapport and trust as a wedding business. Using referral offers is also a fantastic way to expand your target audience. It allows your customers to share referrals amongst friends and family, further helping you to market your wedding business.
- Search Engine Optimisation
Also known as SEO, this is one of the best ways to reach your target audience. The better your SEO skills are, the higher you rank on search engines such as Google, further improving your target audience outreach. Keyword research and learning how to use them properly is very important. Thankfully, we already have a blog based around generating more website clicks that will be able to point you in the right direction.
- Read Reviews
This may sound very simple (and it is), but another fantastic way to target your audience is to read reviews, both for your own wedding business and for competitors. By doing this, you’re able to gain a better understanding of what your target audience do and don’t like.
Charlotte’s Top Tip
Don’t just stick to one method. Some of the best methods when it comes to target audiences involve a wide variety of marketing techniques. Make sure you experiment, it’s all trial and error!