How To Use Pinterest To Market Your Wedding Business
Published date: 2nd August 2021 | Author: Charlotte Purnell
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Known by many through name but not by purpose, Pinterest is one of the most underrated and overlooked social media platforms anywhere on the internet. Harnessing the power of Pinterest can be absolutely essential to growing your wedding business and selling your service, whether it’s a booking at your wedding venue, a personalised cake topper or a beautiful wedding bouquet.
Here’s how it works…
The Basics Of Pinterest
Pinterest is a fantastic platform for growing businesses. Pinterest themselves have shown that over 97% of searches on the site are unbranded – meaning there’s a pretty good chance that people looking for the products or services you’re trying to sell will be able to find you.
In addition to this, Pinterest is absolutely fantastic for finding new ideas to grow your brand with. If you sell custom wedding favours, just search wedding favours into the app and you’ll find hundreds of results with all kinds of wedding favours. Same goes for cakes, food, decorations – the list is virtually endless. Above all, this platform excels at making you think “I never knew this existed, but now I love it”.
After creating a Pinterest account and choosing a few topics to follow you’ll be greeted with your feed. This is where posts, or Pins, as they’re officially known, will appear in your feed. There are a few different types of pins we will go over in a bit, but they can be a single photo, a selection of photos, a product and much more. These pins will appear to other people based on the description that you give your post, so make sure you add a good description so your pin appears in searches.
Another feature of your Pinterst account that you can’t miss is Boards. Like a real pinboard, you can, well, pin things to it! When you create a pin or find one you like, you can put in an album called a Board that could be about any theme at all. For example, if you’re a wedding venue it could be a board of “Real Weddings” with pictures from couples who spent their day there, or if you’re a small baking business, you could have a “DIY Cakes” section with some short videos of your creations.
Again, the possibilities are really endless, so do what you want with it! Your boards will appear under your profile, so anyone can check them out if they get linked to your profile from somewhere such as your website.
There are 5 main types of pins you can use on pinterest, each with a different function.
Here’s a brief summary of what each one does.
The most basic type of pin, Standard Pins include a single image with a small caption and are best posted in the standard vertical Pinterest format. Pinterest recommends a 2:3 aspect ratio for your image for the best possible results. Include your logo somewhere on the pin, preferably near the top so that it doesn’t get covered up by any of the pin’s text.
Each Standard Pin also includes a link that anyone viewing it can click on to take them to your website or anywhere else you’re trying to promote. This is the most basic and easy to use pin to use, so we recommend starting with these.
Video Pins are, as you have probably guessed, short videos. The hardest part about getting an attractive video pin is grabbing the attention of people as quickly as possible. You can do this most effectively by making your video short and to the point with an eye-catching opening and giving it a strong cover image that holds the attention and describes what the video is about.
Don’t make your videos too long either – around 15 seconds to one minute should do the trick. Give this a go by making a quick and snappy tour of one of your venue’s most pleasing rooms, or a time lapse of you crafting your specialty goods – don’t be afraid to get creative!
Idea Pins are essentially the Pinterest equivalent of an Instagram story. They consist of a series of pictures or short videos to tell a story to your audience. These are perfect for making original content and are most commonly used for things like tutorials or recipe videos.
Perhaps you’d like to teach your audience how to make some DIY wedding favours for the big day, or maybe you’d like to showcase all the different spaces in your wedding venue all at once? This is arguably the least limiting pin format on the site, so try a few different things and see what works for you.
A lot of these names are quite self-explanatory, aren’t they? A Product Pin is made to (you guessed it) sell your product. Here you can add real-time pricing and availability to a product that you show in the picture. People can click on these pins to get taken directly to your store page where they can buy your products.
Pinterest reports that 61% of Pinterest users in the UK have gone on to make a purchase as a result of seeing branded content, so this is absolutely not a format to be underestimated. These are a fantastic way to promote anything you want, and if you put all your Product Pins onto a board, you can essentially create your own little shop page within your Pinterest profile. Handy!
A Collections Pin is a shoppable pin similar to a product pin but, if you hadn’t guessed by the name, contains a collection of products. These are harder to do, since you need an image containing a selection of different products and tie them all together in a neat, post-sized package.
These can be great if you’re selling products that compliment each other, such as wedding gifts and favours. Maybe you’re trying to sell different types of decor products – get a picture of all of them used at a real wedding, put some tags on the post to link to your store and there you go – a helpful collection of several of your products.
Charlotte’s Top Tip
If you create a Pinterest business account (which you definitely should, it’s free) you’ll be able to access their professional tools such as their handy analytics system that’ll show you how your posts are doing – see what’s getting the attention and what isn’t and adapt your strategy to what’s doing well at the time to increase engagement to the maximum.
We hope you were able to learn how you can use this powerful tool to expand your brand. Pinterest is completely free, so you can put your name out there without spending anything. We wish you luck in taking your business to new heights!