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How to use Instagram Hashtags to Find New Customers

Published date: 7th February 2022 | Author: Charlotte Purnell

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If you’re hoping your business will grow in 2022, you can’t just sit and wait for customers to come to you. Take action and start interacting with your potential customers today by effectively using Instagram hashtags.

Search the right hashtags

If you’ve already read our blog about finding the best hashtags, then you’ll know what hashtags you should be focusing on.

It’s not that difficult to use hashtags to your advantage. If your customers are finding you on #weddingphotographer then you can find your customers by looking on the same hashtag.  Simply look at who’s interacting with the other posts under that hashtag and there you’ll find your customers.

Another great way to find customers is looking at the hashtags that your customers would use, we like to look at #isaidyes and #newlyengaged as these are people who are soon going to start planning their weddings, and you want to be front of their mind when they come to decide who their wedding photographer is going to be for example!

Of course, don’t forget to focus on the hashtags you’re using in your own posts, but you can refer back to the above article for the rundown on that.

Look who has liked your posts

Do you pay attention to who’s liking your posts? If not, it’s time to start. Looking at who has liked your posts can help you find customers that might have only liked one of your pictures whilst scrolling through a hashtag such as #weddingphotographer then kept scrolling. By following these customers, you have got your business name back in their mind and hopefully, they’ll add you to their shortlist of suppliers!

Interacting with customers

So you’ve found your potential customers, what now? This next step depends on how bold you want to be in your search for new customers.

Follow – Following your potential customers on Instagram gets your name out there, this also means you’ll see their content when they post and you can learn more about your customer base.

Interact with their content – This can be through a like or a comment, but bear in mind that a like is more likely to go unnoticed if lots of people are liking someone’s engagement announcement! Your comment doesn’t have to be about your business, simply say congratulations if they’re recently engaged.

Message – If you’re feeling bold, you could send a direct message to your potential customers. If they’re recently engaged, you could send them a message congratulating them and informing them about your services, but it’s important that you’re not too sales heavy!

I hope these tips have helped you understand how to identify your potential customers by using Instagram hashtags!

CP

Written by

Charlotte Purnell

Charlotte is our Sales and Marketing Manager. Charlotte is currently working towards her CIM Level 6 in Digital Professional Marketing and is a keen learner when it comes to all things digital! In her spare time she enjoys time with her family and her dog, Lola and also working towards her degree!

Learn more about Charlotte Purnell

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