Top 10 Useful Digital Marketing Tips
Published date: 5th October 2021 | Author: Charlotte Purnell
When it comes to running your own business, especially if you’re trying to be relevant and increase your engagement online, getting to grips with the ins and outs of digital marketing is absolutely imperative.
From knowing your users inside and out, to researching and utilising the right social media platforms for your users – there can be quite a lot to learn when it comes to mastering digital marketing. Although, you shouldn’t be put off by that!
We’ve put together a list of our top 10 tips for developing your digital marketing skills – so don’t panic, we’ve got your back!
What Is Digital Marketing?
Digital Marketing is a fantastic way to expand your national and international status via the internet. Using various online tools and platforms such as emails, social media and websites, you can advertise to your desired target audience to increase your engagement!
As technology has developed over the years, whilst face to face marketing is still important, digital marketing is another fantastic revenue when it comes to drawing in the right users at the right time. So naturally, the demand for well developed digital marketing skills has skyrocketed. Reaching your desired target audience has never been easier!
But of course, before you can utilise this for your business, you need to have a basic understanding of the ins and outs of digital marketing – so keep this list of top tips in mind (you’ll thank us later)!
1. Make It Mobile-Friendly
How often do you use your mobile phone to view websites, social media, emails etc.? Probably multiple times on a daily basis (especially if you’re anything like us). But, when it comes to websites and social media pages, they’re not always mobile phone friendly. Which can make it difficult for your users to navigate your content.
So, making sure your content can be viewed on a mobile as well as on a laptop is a great way to keep your users hooked! You’ll more than likely find that your audience engages more when the page is easier to navigate.
2. Prioritise SEO and Content
Getting to grips with SEO (Search Engine Optimization) and content marketing is an absolute necessity when it comes to developing your digital marketing skills. By producing more content that is valuable, original and audience appropriate, you stand out from the crowd so it’s easier for your desired users to find you.
And in combination with tools such as Google Analytics, you can keep track of your users and post the right content at the right time. Meaning you reach more users. And it goes without saying that the higher the reach, the higher the conversion rate. So prioritising SEO and content marketing is always a great way to increase your engagement.
3. Create Email Lists
This tip is really simple to follow and will make your life a whole lot easier. We’ve all ‘been there, done that’ with sending mass emails, and we all know how much time it can take adding each and every contact onto the email you’re sending out. Which is why creating email lists for your clients and users is such an important step to take!
Email lists allow you to categorize your users so you’re always targeting the right people. And it also means that you can send a group of people an email in a more time efficient manner. Need we say more! Tools like Mailchimp and even Gmail allow you to do this – so before you do anything, create your mail lists!
4. Don't Be Afraid To Be Creative
As you can probably imagine, when it comes to marketing, it can be hard to stand out from the crowd if you don’t know your stuff! But, one thing that can help to make you stand out is your creativity (and being good at design if that’s your kind of thing). The goal is to make your users think that they can only get the content that you post through you, you’ll only have more competition if you create content that other businesses are already using.
So think outside of the box and don’t be afraid to let your creative side shine through. Everything is trial and error, and you won’t know whether something will work until you’ve tried it. It’s worth taking the risk to get to the front of the pack!
5. Utilise Paid Ads
Paying for and finding the right tools to develop ads sounds daunting at the best of the times (trust us, we know), but especially so when digital marketing isn’t your forte. But trust us when we say that utilising paid ads is a fantastic way to market your company to the right target audiences.
Of course, doing your research beforehand and finding the right tools to do so is important, but there are a multitude of fantastic tools out there to help you along the way. Online tools such as Adroll are great for newbies trying to find their feet with paid advertising!
6. Use Google My Business
For any aspiring digital marketers, or even the marketers looking to develop their digital skills, Google My Business is a fantastic free tool that helps you to monitor your online engagement at all times. It’s an easy and effective way to keep track of your online presence and to update your business as you please.
Anyone that owns a business knows how important it is to track engagement and Google My Business makes this step so easy – we couldn’t recommend it enough!
7. Keep Your Website Updated
Arguably one of the most important tips in the list, keeping your website up to date and relevant is a necessity for businesses looking to increase and maintain their engagement. In order to keep your users engaged and to attract new ones, keeping your website relevant and looking brand new at all times is absolutely imperative.
And it doesn’t take much either. Just a couple of new bits (photos, banners etc.) and a few updates once a month – and it’s really as easy as that, but packs such a punch!
8. Pick The Right Platforms
As technology has developed over the years, the rise in popularity of various social media platforms has also risen, and there are so many platforms to join now that it’s hard to keep track! Picking the right platforms to target your audience is absolutely imperative when putting together your digital marketing strategy.
Through researching the demographics of your users, you should be able to find out all the information you need to make this decision. For example, the average age of a Facebook user (in the UK) was between 24 – 35 in 2021 and most of them identified as males. Whereas, Instagram users tend to be aged between 18 – 29 and are mostly females. Using this information in combination with your own user research, you should be able to pick the right platforms to target your audience.
9. Ensure Your Brand Targets Your Desired Target Audience
The most important thing to take away from this guide is to remember that you need to KNOW your users. Understanding and being aware of the demographic you’re trying to reach will help you to develop your brand and to increase engagement. And by doing this, you’re also able to target new users by creating and sharing content fit for your desired target audience.
There’s no point posting content that won’t mean anything to your users. So do your research!
10. Establish A Relevant Digital Marketing Strategy
And as a final top tip, while you can take the above points into account, you won’t be able to be successful unless you have a relevant and well thought out digital marketing strategy to follow. Research and get to grips with the many aspects of digital marketing beforehand of course. But before you put anything into action, make sure you have your strategy sorted out. And no two digital marketing strategies are alike, so make it exclusive to your business.
We recommend starting with the basics (e.g. Creating Buyer Personas, Setting Goals, Establishing a budget etc.) and then branching out into more complex things once you’ve got the basics down. Having a strategy in place is a great way to stay focussed and will mean your business will have the opportunity to become successful. Without one, it isn’t likely!
See, we told you there was nothing to worry about. Like we said, there are a fair few points and top tips to keep in mind to further develop your digital marketing skills as a business.
But as long as you know your users and stick to your digital marketing strategy (which should always be relevant), you’ll be well on the way to becoming a digital marketing expert. Good luck and happy researching!
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