Top Tips on How Pinterest Can Help You Book More Weddings

Ready to take your wedding bookings to the next level? Well, look no further than the magical land of Pinterest! Pinterest is not just another social media platform; it’s a treasure trove of wedding inspiration and a goldmine for attracting potential wedding clients.

Your main aim is for wedding couples to be inspired by your content on your Pinterest account, before looking at your website and wanting to book a tour!

Take a look at our top Pinterest tips, to help you gain more leads and gain more weddings than ever before!

Our first tip once you’ve created your Pinterest business account, is to make sure that your venue name and location is clear for wedding couples to find you. We then recommend taking a look at upcoming trends, find relevant keywords and key phrases, before preparing fresh content ready to post. You can always use images taken previously, but not been posted yet.

If you are stuck on thinking of Pinterest images to use, we recommend having a brainstorm of ideas to post. It is also important to create a Pinterest marketing strategy with goals to achieve – such as raising more awareness of your venue, drive more traffic to your website, and increase sales!

Pinterest is like your virtual portfolio, showcasing your unique style and creativity to the world. Create eye-catching wedding boards that represent your signature wedding designs, photography styles, and overall aesthetic. Pin your best work, whether it’s stunning wedding photos, mood boards, or behind-the-scenes shots.

We recommend to focus on the quality and relevance of your content, rather than the quantity of posts. Having one idea but creating different pins per idea, is a great way of coming up with different pictures to post.

Happy couples don’t just look for a wedding planner or wedding photographers; they want someone who can inspire them with fresh ideas and valuable insights. Create Pinterest boards featuring the latest wedding trends, DIY tips, and wedding planning checklists. Educate your audience, and they’ll be more inclined to reach out to you.

Wedding planning is a personal affair, and couples want to work with someone they can trust. By curating Pinterest boards that reflect your expertise, attention to detail, and industry knowledge, you’ll establish yourself as an authority in the wedding industry. Include tips, trends, and advice to show potential clients that you’re not just talented but also helpful! Link back to your wedding website, whether this is to a website page, blog post, image gallery or to a special offer.

What’s the point of having an amazing Pinterest page and presence if nobody sees it? Pin regularly and consistently, optimising your pins with relevant keywords and descriptions. Use Pinterest analytics to identify the most popular pins and replicate their success. Also, don’t forget to promote your Pinterest profile on your website, social media, and business cards.

It can take a while to fully benefit from Pinterest, but to give you a head start, perhaps consider promoting your pins by choosing the specific locations to advertise in. Learn what works for your business and do more of it – once you see what people love the most.

Pinterest is all about inspiration, but let’s not forget the ultimate goal: gaining wedding bookings! Make it easy for potential wedding couples to take action by adding links to your website or contact page in your pin descriptions. Create irresistible call-to-action pins, such as limited-time offers, to entice couples to reach out and start planning their dream wedding with you.

So there you have it, wedding wizards! Embrace the power of Pinterest, and watch your wedding bookings soar to new heights. Get creative, have fun, and sprinkle some Pinterest magic into your wedding planning inspiration. Take a look at our Pinterest page and have fun pinning!

We hope that you have found these Pinterest tips useful. If you would like some guidance on boosting your Instagram engagement, take a look at our blog on our 5 top tips.