TikTok vs Instagram: Where Should Wedding Suppliers Focus in 2025?

Social media is non-negotiable for wedding venues and suppliers in 2025 – but deciding where to focus your time and energy is a different story. Should you be perfecting your grid on Instagram? Jumping on TikTok trends? Or repurposing across both?

Let’s break down the platforms, what’s working right now, and where your efforts are best spent.

Instagram
Still the go-to platform for polished inspiration and professional portfolios. It’s hugely popular with engaged couples aged 25–40, especially those in the active planning stage. Think moodboards, vendor research, and sending DMs for quotes.

TikTok
A younger, more fast-paced crowd, but growing fast in wedding influence. The average wedding couple is spending more time scrolling short-form video content that feels authentic, fun, and real. Expect more Gen Z couples and early-stage planners who are discovering venues and suppliers organically.

Instagram is best for:

• High-quality photos and carousels
• “Saveable” moodboards and checklists
• Behind-the-scenes Reels with trending audio
• Testimonials and real wedding round-ups
• Stories with polls, links, and DMs for lead gen

TikTok is best for:

• Venue tours and room transformations
• DIY-style content and supplier hacks
• Funny, relatable content (wedding fails, ‘day in the life’ stuff)
• Reaction videos (e.g. brides seeing their venue for the first time)
• Casual but creative storytelling with a human face

• Candid Moments: Think: genuine, unscripted clips of emotional reactions, setup days, first looks.
• POV Content: “POV: You just booked your dream venue.” Couples love imagining themselves in the story.
• Venue Walkthroughs: Short, snappy, and from the guest or couple’s point of view.
• Voiceover Tips: Sharing advice as a florist/planner/venue manager while showing visual examples.
• Trend Reactions: Jump on viral wedding trends and add your take as a supplier.
• ‘Before and After’: Transformations of spaces, tablescapes, or bridal looks.

• Instagram is stronger for direct enquiries and conversions. Users expect to DM, click your link in bio, and book calls or venue viewings.
• TikTok builds fast awareness and emotional connection, often earlier in the planning process – but it’s increasingly driving traffic when paired with a strong call-to-action (like a Linktree or website link in bio).

💡 Pro Tip: TikTok may bring the reach, but Instagram still closes the deal. Use both together to move couples from discovery to booking.

Don’t double your workload – double your reach instead. Here’s how to reuse content smartly:

• Turn your TikTok into an Instagram Reel (remove the watermark!)
• Use the caption from your Instagram post as your TikTok voiceover script
• Break down a long-form venue tour into 15–30 second clips for TikTok
• Screenshot your TikTok and post it to Stories with a “Watch this!” sticker
• Share UGC from one platform to the other (with permission)

Here’s a quick cheat sheet:

The best approach in 2025? Don’t pick one – test both. Spend 30 days focused on creating short, useful content and post it natively to both platforms. Track your insights, check where the engagement and traffic comes from, and adapt from there. Consistency beats perfection and the couples who find you while scrolling could become your next five-star review.

Want help creating short-form content that converts? FBFW Extra can take the pressure off with social media marketing tailored for wedding venues and suppliers. Let us know if you want a free content review – or even better, join our community of venues getting seen and booked!