How to Create Shareable Content on Social Media

In today’s digital age, social media has become an essential platform for businesses in the wedding industry to connect with their target audience, drive engagement, and generate leads.

Creating highly shareable content is a powerful way to maximise your social media marketing efforts, increase brand visibility, and ultimately attract more potential clients.

Now let’s explore the various types of shareable content on social media and provide practical tips on how to create and distribute content that drives optimal engagement and reach.

Before diving into creating shareable content, it’s crucial to have a deep understanding of your audience. Research their preferences, interests, and pain points. Determine the social media platforms they frequent the most and tailor your content strategy accordingly.

By aligning your content with your audience’s needs and preferences, you increase the likelihood of creating content that resonates and encourages sharing.

Example: Newly-engaged couples looking for their dream wedding venue are not likely to be on Twitter or Linkedin, instead optimise your content creation and post frequently on Instagram, Facebook and Tiktok. Also, every single bride or groom is guaranteed to have a Pinterest mood board, so show up on there with your own content.

Visual content plays a pivotal role in capturing attention and driving social media engagement. The wedding industry lends itself naturally to visual content creation. Here are some ideas for creating shareable visual content:

a. Eye-Catching Infographics: Design informative infographics that highlight interesting wedding statistics, trends, or planning tips. Create content and shareable infographics that can quickly convey valuable information while still being visually appealing.

b. Inspirational Mood Boards: Curate beautiful mood boards featuring wedding themes, colour schemes, or décor ideas. These collages can inspire brides-to-be and encourage them to share with their followers.

c. Behind-the-Scenes Snippets: Offer a glimpse into your business by sharing behind-the-scenes photos or videos of weddings you’ve worked on. These authentic, behind-the-scenes insights humanise your brand and engage your audience emotionally.

Good looking content turns into incredibly shareable content.

In addition to captivating visuals, educational content can establish your business as a thought leader in your field. By providing valuable insights and practical tips, you can attract a wider audience and increase your content’s shareability. Consider the following approaches:

a. Blog Post: Write informative blog posts that offer step-by-step guides on various aspects of wedding planning, such as choosing a venue, selecting the perfect dress, creating a wedding budget or how to guides. Share these posts on your social media channels to drive traffic and encourage sharing to your blog post.

b. Video Tutorials: Create engaging video tutorials that demonstrate DIY wedding projects, makeup tips, hairstyle ideas or trending topics. Videos have a higher chance of being shared and can significantly increase your reach, brand exposure and immediately tells a story to captivate your potential customers.

c. Expert Interviews: Collaborate with industry experts or influencers for interviews, podcasts, or live Q&A sessions. Sharing these interactions on social media helps position your business as a trusted resource and increases the likelihood of shares and engagement.

Leveraging user-generated content (UGC) is an effective way to create shareable content while involving your audience. UGC not only showcases real experiences but also encourages audience participation and fosters a sense of community. Consider these approaches:

a. Hashtag Campaigns: Create a branded hashtag and encourage your audience to share their wedding-related photos or stories using the hashtag. Feature the best submissions on your social media platforms, giving credit to the contributors. This strategy amplifies engagement and promotes sharing of your social media posts and among your followers.

b. Contests and Giveaways: Host social media contests or giveaways where participants can submit their wedding-related content for a chance to win prizes. This encourages your audience to create and share content while increasing brand visibility and engagement.

c. Testimonials and Reviews: Encourage satisfied clients to share their positive experiences on social media platforms or review websites. User testimonials and reviews act as social proof, instilling trust in your business and motivating others to share their experiences as well.

Creating shareable content on social media is an essential social strategy for businesses in the wedding world. By understanding your target audience, leveraging captivating visuals, sharing educational content, and involving your audience through user-generated content, you can enhance your social media presence, engage your followers, and ultimately attract more leads.

Stay consistent, monitor analytics, and adapt your content strategy based on what resonates best with your social media followers. With the right approach, your business can establish a strong online presence and leverage social media to drive ultimate success.

Truly shareable content will always get people talking. With the right content creation and strategy, you will be well on your way to gaining a popular stance on your favourite social media platform, or all of them! Create shareable content that will create social media conversations, with your business at the front and centre.

Ultimately through shareable social media content you will be driving your business through the labyrinth of algorithms, out on top, and with more leads and bookings!

Do you want to know more? Grab a cuppa and check out some more of our blogs. Written for your wedding business, by our industry experts!