Smart sales and marketing tools for the wedding industry (built by people who get weddings)
Let’s face it, running a wedding business is chaos (the beautiful kind). Enquiries flying in from five different platforms. A to-do list that grows faster than your inbox. And somewhere in between, you’re meant to convert leads, reply faster than your competitors, and keep the bookings rolling in.
That’s exactly why we created FBFW Extra.
It’s a flexible, wedding-specific sales and marketing platform that moulds around your business – not the other way around. Whether you’re a venue, celebrant, planner or cake designer, FBFW Extra is designed to do the heavy lifting behind the scenes so you can focus on the moments that matter.
So, what can FBFW Extra do?
This isn’t off-the-shelf software. It’s a toolkit that’s tailored to your business and how you work best. Choose the features that make sense for your world, and we’ll set you up with a custom system that helps you grow faster and work smarter.
Some of the powerful tools available in your FBFW Extra setup:
Centralised CRM & inbox – Keep every enquiry, email, DM, and contact form in one organised space
Missed call text-back & live web chat – Stay responsive, even when you’re busy
Proposals, contracts, invoices & payment links – Get bookings confirmed fast, all in one system
SMS & email templates – Save time and sound professional every time you reply
AI-powered review management & Google Business integration – Boost your visibility and 5-star feedback
Real-time reporting & performance tracking – See what’s working and what needs tweaking
Extras Store – Selling all your services along with upsell decor, hireables, or add-ons
Built for weddings. Tailored for you.
No two wedding businesses are the same – so why should your software be?
FBFW Extra isn’t a one-size-fits-all platform. It’s a flexible system we shape around your business goals, team size, and day-to-day reality.
Whether you need help converting leads, streamlining admin, boosting visibility, or all three – we’ll build a version of FBFW Extra that works for you.
Want to go further?
If you’re looking to increase your visibility, reach more couples online, and grow your brand with less effort, we also offer marketing support as part of FBFW Extra. From content planning and email campaigns to ad management and SEO-friendly blogs – we’ve got you covered.