How Your Wedding Venue Can Generate More Revenue

The food and drinks are often the highlight of any wedding reception, and couples are more willing than ever to splurge on these areas to ensure a memorable guest experience. This is your opportunity to offer premium options that cater to both their taste buds and venue’s takings.

Upselling Food: The Premium Touch

Luxury Canapés: Offer a selection of gourmet canapés that elevate the cocktail hour. If you haven’t already, why not add to your menu things like lobster and caviar blinis, truffle arancini, or wagyu beef tartar crostini’s? Just to name a few. These feel lavish and make a fantastic first impression.

Interactive Food Stations: Couples love giving their guests a unique experience, and interactive food stations—like sushi bars, taco stations, or live-action cooking stations—allow them to do just that. Plus, it adds a layer of fun that guests will remember.

Creative Dining Styles: Consider offering more than just the traditional three-course meal. Family-style dining, sharing platters, or tasting menus allow couples to craft a more intimate and social dining experience.

Decadent Dessert Carts: Don’t stop at a traditional cake! Upsell by offering dessert carts with sweets like macarons, doughnuts, or even a chocolate fountain.

Beverage Upsells: Cheers to Extra Revenue

Personalised Cocktails: Offer the couple their very own signature cocktail, or even a full personalised cocktail/ bar menu? This not only makes their day more unique but adds a premium upsell opportunity for your venue.

Champagne Walls and Towers: The champagne tower trend is iconic, and with good reason—it’s glamorous and photogenic! Champagne walls or a ‘ring for champagne’ wall add that interactive and luxurious touch to any wedding.

Top-Shelf Liquor & Premium Wine: Offering premium, top-shelf spirits or high-end wines can be an attractive upsell. When it comes to toasts and celebrations, couples are more likely to splurge on quality drinks. So why not curate some budget and also high-end drinks packages to entice the upsell on beverage.

Midnight Drinks & Snacks: For the couples hosting late-night celebrations, offer a fun twist on traditional food and drink packages. Midnight sliders, warm cookies, or a cosy/boozy hot chocolate station will keep the energy going.

Photobooth credit: LOVE FRANCESCA

While food and beverage might be the easiest to upsell, don’t overlook other elements of the wedding day. Couples are always looking for those special touches that can take their wedding from great to unforgettable.

Interactive & Fun Add-Ons

Garden Games: Create a playful atmosphere during cocktail hour with fun garden games like giant Jenga, croquet, or a custom-made cornhole set. It’s a fantastic way to entertain guests while adding a charming, nostalgic feel to the event.

Photo Booths: Who doesn’t love a photo booth? Offer one with fun props, or even a 360-video booth which is all the rage right now. It’s a popular addition and a great way to increase sales while providing the couple with extra memories.

Personalised Decor & Styling: Collaborate with couples to create custom decor packages or different styling options. From floral arches, chair sashes, charger plates and different glassware, to full tablescape / styling packages. Again, offering that all-inclusive service some couples will utilise and need to ease the stresses of planning their perfect day.